The Heroes of Aria
The Heroesof AriaEvery marketing team has someone who knows Every marketing team has someone who knows who drives the most revenue.who drives the most revenue.Usually, they can't prove it fast enough.
Aria gives you the power of real-time outcome data, so you can join the meeting
with the right outcomes - at the speed your spend requires.
Read Our Aria Hero Stories
Read Our AriaHero StoriesHero story
“We knew the source was bad two weeks before the cancelled appointment rate caught up.”
The 30-day delay before bad sources show up in our close-rate report was the most expensive month of our year.
That's why one pay-per-call network brought in Aria.
We had no clean way to see appointment-set velocity at the publisher source level until it was already too late to act.
Using AI transcription and dispositioning, Aria pulls the actual inspection date the homeowner books on the call, then compares it to the call timestamp to produce an appointment-set delta for every booked inspection. Homeowners booking inspections inside 48 hours convert to sales at far higher rates than callers stalling the inspection. By mapping those deltas back to sources, the team now predicts back-end quality from front-end conversations and reroutes spend before a bad source bleeds into the month.
“When the wrong pest hits the wrong team, your CPA can skyrocket. Aria made sure that stopped happening to us.”
In pest control, the number one determinant of success on a phone call is the pest the caller is reporting.
The headline result: one branch saw CPA drop from $550 to $275 — cut in half — once Aria stopped routing termite calls to a team who couldn't service them.
One national pest control buyer uses Aria's fact extraction to identify the trending pests by source. They then route calls from their sources to the teams or branches that can actually service the source’s pest mix.
Routing the right pests to the right team lifted performance across the board and pulled chargeback rates down with it.
“LTVs skyrocket when you know homeowner vs renter — we finally stopped paying homeowner prices for renter traffic.”
In HVAC, the single biggest indicator of lifetime value is whether the caller actually owns the home. Renters call once; homeowners come back for tune-ups, replacements, and referrals.
The result is sharper bid logic, cleaner source scoring, and LTVs that actually reflect what those buyers are paying for.
HVAC services buyers use Aria's conversational analysis to classify each caller as homeowner or renter on the call itself, then map that split back to sources and channels.
“We knew instantly when bad actors were on the line. By the time the chargebacks would have hit, we'd already shut the source off.”
In pay-per-call, not every actor plays fair.
Aria's AI conversation analysis flags those problem sources from the call audio itself, faster than network ops teams could ever catch them by hand.
Pay-per-call operators have watched the same pattern for years: bad sources run false-advertising plays through channels like Facebook Marketplace, promising goods or services the back-end buyer can't deliver. The caller is confused, the buyer eats the cost, and everyone in the ecosystem loses.
“Lead pricing only works if you actually know what you're buying — Aria gave us that for the first time.”
In auto insurance, expected value is a stack of small signals: homeowner status, multi-car households, currently-insured status. Get any of them wrong and lead pricing falls apart.
The result: pricing that finally lines up with the consumer on the other end of the line.
Multi-source auto insurance buyers use Aria's Outcome Intelligence to verify those attributes on each call and analyze trends across the consumer set, so the price they pay actually matches what they're getting.
Teams can now see trends related to data mismatch on a publisher level and address it head on. Relying on the metadata provided by publishers is a thing of the past.
“When 'government grants' show up in the initial discussion on your final expense calls, you have a problem.”
Final expense sometimes attracts a particular kind of fraudulent marketer — actors promising "government grants" and "free money" to seniors who are simply trying to plan a funeral.
When 'government grants' show up in the initial discussion on your final expense calls, you have a problem.
Final expense buyers use Aria's Conversational Outcome Intelligence to flag that marketing the moment it surfaces — confused callers, off-scope product mentions, language that doesn't belong on a final expense call.
Those signals let buyers cut exposure to bad marketing tactics fast, protecting both economics and the consumer on the other end of the line.
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